Seven Questions Every Business Must Answer

From Peter Thiel’s book Zero to One:

1. The Engineering Question

• Can you create breakthrough technology instead of incremental improvements?

2. The Timing Question

• Is now the right time to start your particular business?

3. The Monopoly Question

• Are you starting with a big share of a small market?

4. The People Question

• Do you have the right team?

5. The Distribution Question

• Do you have a way to not just create but deliver your product?

6. The Durability Question

• Will your market position be defensible 10 and 20 years into the future?

7. The Secret Question

• Have you identified a unique opportunity that others don’t see?