As a business, your main priority is making sure your customers are taken cared of. Remember a business exists because it is a solving a problem for someone. So a business should be focused on giving value to customers. And once you focus on giving value, you make sure your products are made of the highest quality.
Obviously, you also need to take care of your employees. But the customers are the priority. Because if you don’t have customers, you don’t have a business. So you don’t have money to pay employees.
Don’t focus on the competition. Competition is good because it makes you better. But if you focus on competition, you will miss the point of doing business in the first place!
FOCUS ON YOUR CUSTOMERS!