Seven Questions Every Business Must Answer

Zero to One Book Cover

From Peter Thiel’s book Zero to One:

  1. The Engineering Question
  • Can you create breakthrough technology instead of incremental improvements?
  1. The Timing Question
  • Is now the right time to start your particular business?
  1. The Monopoly Question
  • Are you starting with a big share of a small market?
  1. The People Question
  • Do you have the right team?
  1. The Distribution Question
  • Do you have a way to not just create but deliver your product?
  1. The Durability Question
  • Will your market position be defensible 10 and 20 years into the future?
  1. The Secret Question
  • Have you identified a unique opportunity that others don’t see?